Paid Search When the Machines Do the Bidding: What a Melbourne SEM Agency Still Brings to the Table?
Only 12 per cent of Australian firms used AI in 2024-25, according to the ABS report. Released in June 2026, this number has jumped dramatically from just 1 per cent in 2022-23. Automation of the advertising platforms has been significantly quicker, with automated bids and matches becoming a standard in most campaigns. Many Melbourne business owners raise a perfectly reasonable...
