Considerations for Custom Packaging

The majority of the perception of your product and brand depends on its appearance. If a customer has never seen your product or is not familiar with your brand, the packaging is the only thing they have to go on. And if the packaging is not unique or attractive enough, there will not be sufficient incentive for them to buy it over a product that they actually know.

Custom packaging is very important when it comes to creating a brand name for your company. There are many manufacturers that will be able to provide you with custom packaging. But before you make the decision between a custom packaging box   and a standard packing box, there are a few things you need to consider. The first thing you need to consider is the purpose of the custom packaging. Think about what you are packing inside it. Are you transporting a fragile item? Maybe you are looking for packaging that can survive long shipping times. Or you may be looking for packaging that can sit on a retail shelf. These are two very different packing types. The latter option requires you to be more creative when it comes to appearance. You need to consider whether you are choosing a reusable packaging or disposable packaging. Today, consumers give more importance to reusable or recyclable packaging because of the environmental crisis.

There are so many different packing materials available. You need to choose the material taking into account durability, sustainability and overall cost of the packaging. Many companies tend to use paperboard, metal and cardboard as packing material because they satisfy these parameters. While plastic is also durable and cheap, it doesn’t really tie into the environmental aspect unless you are reusing or recycling plastic. You can then make it known that your decision to choose plastic packaging relies on keeping plastic away from landfills. This way, plastic will always be in circulation without taxing the environment. The design of the custom packaging should reflect your business concept and branding. This is what familiarises the brand with the consumer. Some of the things that help you establish a brand are colour palette, layout, graphics and typography. You need to think deeply about what the company goals are and what you represent before finalising the branding.

You have to consider the size and shape for the custom packaging. You can reduce some of the packaging so that you don’t add to waste or overuse natural resources. You need to think about the amount of packing material that fits your product and how it can protect the product. You can contact the manufacturer to create custom packaging in different shapes so that it gives a unique viewpoint. Also, think about how you are transporting the product when you design custom packaging. Smaller sizes allow you to pack more products when shipping and it will reduce your shipping cost as well. Generally, custom packing is more expensive that what you buy off-the-shelf. But think about the benefits of custom packing such as building customer recognition of your brand and creating a loyal customer base.

the authorLaviniaGould